The lessons of an innovative local drug prevention campaign. A drug prevention campaign in Brighton used local radio ads, a phonecard and other materials circulated through youth clubs to stimulate calls to an answering machine with a message on drugs. The materials evoked generally positive responses among the young people who became aware of them. While local interest was generated, a lack of tie-in between elements of the campaign limited youth involvement.

Can local drug prevention ‘sizzle’ ? (PDF)

Additional keywords: evaluation / outcomes / primary prevention