Druglink article 1990 – The politics of anti-drug campaigns by Tim Rhodes

Government anti-drugs campaigns have attempted to address non-users as well as users. But images and messages that successfully deter non-users may simply have alienated drug users, making them less responsive to official sources of help and information. The latest campaign abandons harm-reduction in favour of a message which blames the drug user and accepts no social responsibility for their fate.

The politics of anti-drug campaigns (PDF)