Druglink article 2010 – Good stigma: an oxymoron by Harry Shapiro

A debate has sprung up, chiefly within the letter pages of Drink and Drugs News, around the effects of what is being called ‘bad’ stigma (people being shunned because they have drug problems) and ‘good’ stigma (ensuring drugs are not seen as a cool or sensible option). Some have argued that while ‘bad’ stigma should be challenged, there is little harm in ‘good’ stigma being maintained.

There is however, no evidence that any kind of stigma deters large numbers of people from using drugs. Fear of health risks, certainly. The law, maybe. But not stigma

Good stigma: an oxymoron (PDF)