should begin by making absolutely clear that the photo on the left has nothing to do with drug use; it is an entirely unrelated picture of a young man in blue work overalls. The picture on the right is, of course, about drug use – it is the familiar stock image, a young woman injecting herself, nasty-looking bruises up her arm. Photo libraries are able to provide DrugScope with plenty of images of the second kind. But it is virtually impossible to find a photograph of somebody who looks like they are contentedly or gainfully employed (or in education or training or simply happy) that can be used in a context that would suggest that they have a history of substance misuse problems.