Druglink article 1986 – Media campaigns by Nicholas Dorn

From the start the government’s heroin campaign was controversial, opposed by ‘experts’ but favoured by politicians. Nick Dorn describes the background to the campaign and the evaluations of its impact, reminding those of us south of the border that a separate campaign has been underway in Scotland. This is the first in a short series comparing approaches north and south of the border.

Media campaigns (PDF)