Druglink article from 1987 – Gloves off in anti-injecting campaign

Advertising agency TBWA achieve a triple entendre in this deliberately risque youth press ad, part of the new government commissioned joint anti-injecting anti-drug campaign. TBWA managing director Sammy Harari explained that market research showed if an ad is a bit near the edge, kids are more likely to take the message more seriously because they would not expect the voice of authority to use that language. “The more you are talking to people who are further into the drug culture, the greater the requirement for very clear, explicit messages.”

Gloves off in anti-injecting campaign (PDF)