Outreach interventions developed to reach injectors are inappropriate in noisy nightclubs whose customers are there for fun, not counselling. Drug information workers in Mersey instead devised a campaign drawing on the images, materials and distribution mechanisms associated with club culture itself, acknowledging that in this context most drug users are recreational users who may develop drug problems rather than problem users. ‘Information bit’ collection cards were used to stimulate interest in a risk-reduction leaflet.