From the start the government’s heroin campaign was controversial, opposed by ‘experts’ but favoured by politicians. Nick Dorn describes the background to the campaign and the evaluations of its impact, reminding those of us south of the border that a…
Tag Archive for media
How effective are media campaigns?
Trying to determine whether people have changed their drug taking because they saw a campaign is near impossible to measure. Many surveys about drugs show that most people’s main source of information about drugs is the popular media. Most media…