Ad agency Yellowhammer’s graphic approach is deprecated by health educators but backed by government ministers New drug ads focus on sharing (PDF)
Tag Archive for prevention
Druglink article 1988 – Serious fun by Russell Newcombe
Drug education through popular culture. Good jokes circulate like wildfire, comics are passed around, pop songs chorused on the way to school. Can young people learn as they laugh? Serious fun (PDF)
Druglink article 1988 – Further beyond just say no
Three drug education coordinators from the North West pointed their personal way to ‘Beyond just say no’ Their aim was to start a debate over the future of drug education…They may have got more debate than they bargained for… Further…
Druglink article 1988 – Why not work in prison? by Mike Trace
Last year an important Home Office policy statement helped open the way for drug services to work in prisons. Just one agency in Britain specialises in this work. Its coordinator argues that prison or the threat of prison creates intervention…
Druglink article 1988 – Beyond ‘just say no’ by Ian Clements, Julian Cohen and Pat O’Hare
Drug education in schools seems to be up a blind alley – approaches aimed at preventing drug use are ineffective and those aimed at reducing harm are unacceptable. Meantime AIDS is pushing back the frontiers of acceptable responses to drug…
Druglink article 1988 – Educating the force by Shelagh Hetreed
Fear was Shelegh’s initial reaction when asked to train schools liaison police about drug education. But the experience convinced her that police can be productively engaged in a progressive strategy to the benefit of children inside and outside school. Educating…
Druglink article from 1987 – Don’t inject AIDS
Photos and words from the government’s £5 million anti-AIDS media campaign. Most ads appeared in youth specific media. Don’t inject AIDS (PDF)
Druglink article from 1987 – Gloves off in anti-injecting campaign
Advertising agency TBWA achieve a triple entendre in this deliberately risque youth press ad, part of the new government commissioned joint anti-injecting anti-drug campaign. TBWA managing director Sammy Harari explained that market research showed if an ad is a bit…
Druglink article 1987 – Reducing harm can hurt by Chris Roworth
Youth workers responsible for a party of young people abroad sight two of them smoking cannabis – should they ‘get heavy’ and risk ruining the trip, or play it cool and risk losing their jobs? What happened next ed an…
Druglink article 1987 – Dilemmas in youth work by Nicholas Dorn and Christine James
Drug use by young people is most often encountered outside rather than inside schools, where it is the youth work side of the education service that has to directly confront the difficult legal and control issues involved. Dilemmas in youth…